Credit
Brand: Manulife
Campaign: Museum of Claims
Agency: TBWA Singapore
Executive Creative Director: Hagan de Villiers
Associate Creative Director: Douglas Goh, Colin Koh
Creative Technologist: Toby Thurston, Nikhil Kumar
Museum of Claims
Manulife Singapore wanted to tell people the importance of insurance, but without the usual preachy speech. So we turned to history. And let the conditions (of these recognizable statues) speak for themselves. Statues were replicated in painstaking detail and then coded it to Facebook’s AR platform Spark to create a unique mobile experience for each statue. On-ground installation where people could interact with these statues using their smartphones to learn about their conditions and how having insurance could have helped.
