Fresh Pan Pizza Pack

Moving away from the regular brand colours, red, blue and white, this pack is in more earthy shades of soft brown and black. It strengthens the brand promise of Yeh hai Rishton ka Time (translates to: It's family time) by the use of warm colours. Further more, the words are activities one engage in with the people closest to them. The illustration of a pan, although connoting pan pizza, serves a double purpose of closeness as a pan is a utensil common to households.

Credits

Client: Jubilant FoodWorks Limited

Brand: Domino's Pizza

Agency: Contract India Pvt. Ltd.

Executive Creative Director: Mayur Hola

Associate Creative Director: Shakoon Khosla

Art Director: Nikhil Kumar

Copywriter: Abhishek Tiwari

Illustration: Nikhil Kumar

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