The Next Best Thing

Integrated brand campaign for Zenyum, a Singapore based oral care start-up Zenyum's strategy was to put out a brand reputation message where the brand talk about who, what and how it’s the best choice when it comes to Invisible Braces in 7 markets across South East Asia. Zenyum Invisible Aligners = Real Dentist, Real Results, Real Smiles Biggest challenge we faced was the misinformation & skepticism amongst our consumers. Ever since the brand launched, main focus was of marketing tactical messages designed to convert people down the funnel. This was by design as it was done to grow the company as fast as possible through performance marketing. Downplaying the role of doctors at Zenyum helped convert early adopters but that lacked awareness that Zenyum is a “Pro-Dentist” brand. Idea: A simple message delivered with a twist of humour. When it comes to dental treatments, some of us are incredibly lucky. Unfortunately, you’re not. #TheNextBestThing