Boredom Must Die

Poster campaign for a mobile phone brand. Idea being a multimedia/smartphone with unlimited entertainment features. Hence, boredom must die!

Credits
Client: Micromax Pvt. Ltd.
Brand: Micromax Smartphones
Agency: MullenLowe India
Executive Creative Director: Mohit Arora
Associate Creative Director: Nikhil Kumar
Art Director: Nikhil Kumar
Copy Writer: Saarthak Dutt
EVP Brand Management: Rajiv Chaterjee
Brand Service Director: Arjun Budhiraja

Illustration: Nikhil Kumar

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